Colin Kaepernick Lands Emmy For Controversial Nike Ad

On Sunday At The 2019 Creative Arts Emmy Awards, Nike Took Home An Emmy For Outstanding Commercial For Their "Dream Crazy" Commercial.

The commercial,starring Colin Kaepernick and other athletes like Serena Williams, Shaquem Griffen, and Lebron James was released, a year ago.

What We Know:

  • The last time Nike took home an award for “outstanding commercial” at the Creative Arts Emmy Awards was in 2002.
  • Kaepernick’s involvement in the commercial caused controversy because of his decision to protest the national anthem for social injustice within the African American community.  
  • Despite the negative reaction, Nike’s goal was to get people talking. That’s what this commercial did. It was a national topic for weeks. The consumers that it resonated with the most were Millennials and Generation Z and it also led to a spike in sales.

Other nominees such as Apple, Netflix, and the anti-gun violence Sandy Hook Promise were nominated in the same category but went home empty-handed.




Diamond Jeune is a Digital Intern at Black News Alerts.