Rihanna builds ‘Fenty Beauty House’ in LA for TikTok

"I just wanted to create a platform for the next wave of content creators."

Five TikTok creators will now report to Rihanna as their landlord. The makeup mogul opened Fenty Beauty’s first TikTok house over the weekend.

What We Know:

  • Rihanna unveiled the Los Angeles California house on March 6. “We are standing in the official first Fenty Beauty TikTok home,” she said at the launch party. “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”
  • TikTok houses have been popping up around LA as a space for content creators to live together to host their viral posts together. TikTok stars and even their fans are ready to pack up and move in immediately.
  • Rihanna’s TikTok house comes with video-ready natural light, beauty stations galore, and a raid-worthy Make-up Pantry that’s ready to highlight “their creative excellence along the way” while the blossoming TikTok stars apply Fenty Beauty Killawatt Highlighter, Full Frontal Mascara, and more products in their beauty videos and tutorials, according to the company’s press release obtained by Harper’s Bazaar.
  • The TikTok stars chosen as Rihanna’s five house guests include professional makeup artist Emmy Combs (@emmycombss), Makayla (@makayladid), Savannah Palacio (@savpalacio), Kamaboko Gonpachiro (@challxn) and Dawn (@thedawndishsoap). They’ve already started taking over Fenty Beauty’s account on the rapidly growing social video app with poolside introductory videos and quick makeup tutorials.

Rihanna can now fulfill her vision of creating a new wave of content creators.

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Jakiyah Haywood is an Digital Intern at UnmutedCo.

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