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Brand Formerly Known as Aunt Jemima Reveals New Name

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After 130 years, the companies originally responsible for Aunt Jemima have decided to proceed with the rollout of their brand’s new name and logo.

What We Know:

  • PepsiCo. (parent company to Quaker Oats) made an announcement on Tuesday that they were, “starting a new day with Pearl Milling Company”. Pearl Milling Company will be replacing the original Aunt Jemima name along with a brand new logo. The new name pays homage to the original company that created self-rising pancake batter in 1888, St. Joseph Missouri. Quaker Oats acquired the brand in 1925.
  • Consumers can expect the change immediately as PepsiCo. recently filed the trademark for the new Pearl Milling Company logo on Feb. 1st. Products will still carry the Aunt Jemima name until June of this year but the logo for it, modeled after Nancy Green, will be removed as soon as possible.
  • Nancy Green was a real woman who was born into slavery. Her image was criticized for decades because of its stereotypical connotations. The Aunt Jemima character was based on the 1800s “mammy”, a black servant in a white household.
  • Uncle Ben’s rice, Cream of Wheat, and Mrs. Buttersworth are also facing incoming redesigns as well. The companies of these brands had always faced criticism over the use of stereotypical imagery for their products. According to an article by NPR, companies finally submitted to public pressure to change after protests against systemic racism and police brutality in the U.S last summer.
  • An article by TMZ says the decision to rebrand was made “in the wake of George Floyd’s death, and a national outcry for racial equality”. The Pearl Milling Company goes even further by announcing a $1 million dollar commitment to empower and uplift Black girls and women. They encourage the community to visit its website and nominate non-profit organizations for an opportunity to receive grants.

It seems as if PepsiCo. has finally begun its journey in redeeming the images of some of its most criticized products. The Pearl Milling Company embraces the history of the product while omitting its roots in slave labor.

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Crime

Lady Gaga Offers $500,000 For Return of Dogs After Thief Steals Them, Shoots Dog Walker

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Lady Gaga’s dogs were targeted by thieves, leaving 2 dogs missing and her dog walker shot.

What We Know:

  • On Wednesday night, TMZ reports that thieves stole 2 of Lady Gaga’s beloved French Bulldogs. The dog walker, 30-year-old Ryan Fischer, was shot in the chest four times by two men in baseball caps in West Hollywood. Fischer is expected to make a full recovery.
  • Police were able to recover a third dog named Miss Asia, who ran away during the incident. Koji and Gustav, however, are still missing. USA Today reports that surveillance footage from a neighbors house caught the thieves leaving with the dogs in a white vehicle.
  • A source for US Magazine says, “Gaga is beside herself. She is hoping and praying for the safe return of Koji and Gustav and for the speedy recovery of their walker, who is doing as well as can be expected given the circumstances.” As of now, Lady Gaga is desperate to get her pups back, offering a $500,000 reward for their return “no questions asked.”
  • LAPD’s Robbery-Homicide Division has taken over the case but has yet to determine if the target was specifically on Lady Gaga’s dogs. French Bulldogs are an expensive breed in high demand, so it is possible that the gunmen did not know who the dogs belonged to.
  • The police have identified two potential suspects as Black men between the ages of 20 to 25 years old, one with blond dreadlocks and armed with a semi-automatic handgun.

Lady Gaga is asking that all tips be sent to KojiandGustav@gmail.com.

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Mr. Potato Head Brand Becomes Gender Inclusive

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In an effort to remain inclusive to the modern consumer, Hasbro is making some changes to the Mr. Potato Head brand.

What We Know:

  • On Thursday, Hasbro announced that the decorative plastic potato is moving from Mr. Potato Head to a gender-neutral Potato Head.

“Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr. from the Mr. Potato Head brand name and logo to promote gender equality and inclusion,” the company wrote.

  • According to CNN, the announcement left fans of the 1950s toy were left feeling a little confused about whether the Mr. and Mrs. Potato Head toys would still be around. “Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD,” Hasbro tweeted.

  • Instead, the upcoming playsets will not feature specific gender designations to allow children to make their potato families how they see fit. By creating endless possibilities, kids are able to break traditional norms and create potato families with two moms, two dads, or neither depending on how they mix and mash their pieces.
  • In a statement from LGBTQ advocacy group GLAAD, chief communications officer Rich Ferraro said, “By offering a toy that exists outside of the binary of male and female, Hasbro is helping kids to simply see toys as toys, which encourages them to be their authentic selves outside of the pressures of traditional gender norms.”

The rebranded gender-neutral line will be launching next fall.

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Lawyers Have Found the Parents of 105 Out of 600+ Separated Migrant Children

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Some 560 migrant children have not seen their parents, while 105 are reunited on the U.S.-Mexico border.

What We Know:

  • Lawyers appointed to reunite migrant families have found parents of more than 100 children over the course of a month. These men and women are working to undo what the Trump administration started in 2018 with their “zero tolerance” policy on immigration.
  • The policy managed to separate 666 children from their parents by the summer of 2018, in which it dropped dead. Immigrant families’ livelihoods sit in the balance as the federal and state governments fight in the courthouses.
  • U.S. District Judge Drew Tipton on Tuesday indefinitely banned the Biden administration’s 100-day pause on deportation, saying the state would be threatened with financial repercussions and “violates administrative laws and procedures.” This court case comes as a setback for the small victory concerning deportation in America.
  • The growing numbers of immigrant setbacks have led many to question whether the Biden administration will succeed in the judicial branch as the Supreme Court sits strongly Republican. To counter the Trump administration’s tough stance on immigration, the Biden team has proposed an 8-year citizenship path for immigrants.
  • Amid the recent surge, U.S. Health and Human Services have authorized the expedited release of migrant children. According to AP News, this has led to financial issues with sponsors, so as a result, the “child’s physical release would be otherwise delayed.”
  • The spike of migrant children found on the U.S.-Mexico border has led to Border Patrol facilities being overwhelmed. Many Democrats, including AOC, have critiqued the expediting of children’s release and being held in temporary shelters. “This is not okay, never has been okay, and never will be okay – no matter what the administration or party,” the Bronx House Representative stated in a tweet.

The Biden administration has a lot of work to do concerning immigration. During his campaign days, Biden prioritized immigration and continues to do so in his first 100 days. Though there may be conservative pushback, the Democrats hold the Senate majority, so it is likely that progress will move forward regarding this political and humanitarian issue.

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