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Jaleel White Launches Cannabis Brand ‘Purple Urkle’

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The Family Matters actor launched his own cannabis brand in a partnership with 710 Labs.

What We Know:

  • Jaleel White’s new cannabis line is called ‘ItsPurpl’, and features variants of a popular cannabis strain ‘Purple Urkle’. The brand will launch onto California dispensary shelves on April 20, 2021. The brand has plans to potentially grow more marketplaces in the future. White revealed in a statement to Forbes that he was frustrated in seeing there was no brand leader for the ‘Purple Urkle’ weed strain.
  • Purple weed is made possible by the use of Flavonoids. Flavonoids are a class of plant pigments and the pigments work in combination with other chemicals to give plants distinctive and varied colors. The main Flavonoid responsible for purple cannabis is Anthocyanin. Anthocyanin gives plants a red, purple, or blue hue depending on the pH level. A more neutral pH level gives plants a purple color.
  • ‘Purple Urkle’ has been around since cannabis was legalized in California. White’s variant of ‘Purple Urkle’ will be sold as eighths. Additionally, the brand will include vape pens with live rosin pods and Noodle Doinks. Noodle Doinks is a hand-rolled joint that has a rotini pasta filter. White has admitted that he plans to create edibles but states, “We gotta crawl before we can walk.”
  • 710 Labs founder, Brad Melshenker, believed that collaboration with White made perfect sense. He revealed that he generally doesn’t do celebrity partnerships, but he and White are actually friends which makes the collaboration genuine. The two individuals met on a flight and connected over their shared love for cannabis.

710 Labs began in Boulder, Colorado in 2009 and has since moved its base to Los Angeles, California.

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